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    Fishing Scratch Games

    Love fishing? Well, if you live in Minnesota, chances are you do. We created a campaign centered around the love of fishing to get the word out on new Fishing Scratch Games from the Minnesota State Lottery. SEE THE WORK
  • Fresh Machine

    Target Grocery gains some momentum.

    In Houston, we rallied Target fans around the fresh grocery message in a unique, joyful way: an interactive "Rube Goldberg" machine that let passersby literally play with their food. SEE THE WORK
  • Minnesota State Lottery Critters

    $2 Billion Back Campaign

    Millions of Minnesotans play the Lottery each year. But where does their money go? Olson found some critters and put together a couple toe-tapping ditties to let everyone know. It only makes sense, because most of the $2 billion the Lottery gives back to Minnesota goes to parks and trails. SEE THE WORK
  • Northwestern Mutual Nets NCAA Deal

    Northwestern Mutual Nets NCAA® Deal.

    The “Quiet Company” is making some real noise in March Madness® with an exclusive NCAA partnership game-planned by Olson. SEE THE WORK
  • Target Event: Read Across America

    Target Event: Read Across America

    Target is dedicated to providing families with fun reading events. So to kick off National Reading Month in March, all Target stores hosted Dr. Seuss Storytime featuring a reading of The Lorax for kids and their families. We created a national print, online and in-store campaign—“Read with the Trees, Please!”—with the fuzzy orange and yellow bemustached fellow, the Lorax, as our spokesperson. SEE THE WORK
  • KidRobot Website

    Rebuilding the Robot

    Like the edgy and quirky art toys Kidrobot sells, the company was looking for a web redesign that matches the brand’s personality. Olson answered with a site that’s more branded, brash and fat with social content. SEE THE WORK
  • Greek4Good

    Greek4Good

    In an effort to satisfy both curiosity and hunger, Yoplait Greek recently launched an advertising and augmented reality campaign Greek4Good in New York City and Chicago. Surrounded by Greek messages, people on the street can decode the messages via a mobile app and help their local food bank in the process. SEE THE WORK
  • MINI Cooper

    Mini Cooper Text Drive

    Is there a certain Mini Cooper that you’re craving? Thanks to Olson mobile’s recent involvement in this experiential marketing effort, citizens of Toronto could text a code to a projected vending machine and have at least a virtual version of the car delivered to them. SEE THE WORK
  • Amtrak

    Amtrak Guest Rewards

    Amtrak was looking for a better way to identify customers and move them in to its already strong loyalty program. Our holistic approach to deepening engagement helped create a far more personalized member experience that’s maximizing both revenue and member satisfaction. SEE THE WORK

Expertise

For creativity to become contagious, it must first be human. Using a potent, proprietary blend of OLSON Brand AnthropologySM and state-of-the-art analytics, we understand people better than any agency in the world. Learn more
Work from BAUER Hockey
BAUER Hockey
Better than clever campaigns that simply talk to people, we create community-building movements that drive people to real action. When traditional tactics are used to create deeper connections and a sense of belonging, they are a powerful part of the mix. Learn more
Work from Pei Wei Campaign Fall Launch
Pei Wei Campaign Fall Launch
Our holistic interactive practice is blazing the digital trail. From world-class design to strategy, analytics, IA and technology, we create experiences that fundamentally transform the relationship between brands and their communities. Learn more
Work from Pei Wei Campaign Fall Launch
Pei Wei Campaign Fall Launch
PR is at its most powerful when it galvanizes a community into action. We put the “public” at the center of “Public Relations,” and find brave new ways to activate these influencers on your brand’s behalf. Learn more
Work from Chip Shot Challenge
Chip Shot Challenge
Through proprietary technology, access to wireless networks and a deep understanding of how people use their mobile devices, we develop and execute strategies for clients to engage, interact and build lasting relationships. Learn more
Work from Greek4Good
Greek4Good
We believe loyalty is the primary organizing principle for a business. And the ability to foster loyal, long-term relationships is the one essential element in creating a thriving and sustainable brand. Learn more
Work from Ufly
Ufly
There are passionate circles of champions at the heart of every movement. We uncover them, activate them and cultivate them—putting real value into the appropriate social channels and building real equity for clients. Learn more
Work from Visigoth Yourself
Visigoth Yourself
Design is infused in everything we create. And we believe that when it comes from the modern philosophy of building and activating brand communities, design creates the very artifacts, symbols and language that a brand's community holds most sacred. Learn more
Work from Phillips UV Vodka
Phillips UV Vodka
Media is a creative, kinetic energy that initiates connections within any brand community. We uncover deep, meaningful insights about how people behave and connect to create tangible ways to engage them, rather than just “reach” them. Learn more
Work from Northwestern Mutual and Forbes
Northwestern Mutual and Forbes

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