OLSON Adds The Guy With Two First Names
Marty Barry’s Hire Marks Another Boost to the Interactive Team
Famous interactive legend Marty Barry (not famous hockey legend Marty Barry) joins OLSON as associate account director, interactive, from Ratchet, where he was account director. He will be working on interactive marketing campaigns with UnitedHealth Group and other OLSON clients.
“OLSON’s anthropological approach to building brand communities is a great fit with my background in market research. True knowledge of customers allows companies to build brand connections and, therefore, market share,” says Marty Barry, OLSON associate account director, interactive. “I'm excited to be a part of OLSON, an organization that truly values employees and practices what it preaches— I’m an especially big fan of OLSON’s internal community building.”
“Marty is a great score for OLSON,” says Kevin DiLorenzo, president, OLSON. “His background in strategic interactive planning adds significant bench strength to our team. Plus, his name is so excellent, how could we not hire him?”
Marty graduated from St. John’s University, Collegeville, Minn., and holds a BA in business management. Prior to Ratchet he worked for Razor, Dallas, and MarketTools, Minneapolis.
