OLSON Named Agency of Record for Northwestern Mutual
Marks the Agency’s Third New Business Announcement in Three Months
Northwestern Mutual announced today that it has chosen Olson as its agency of record after a national competitive review. Olson will handle brand strategy and marketing responsibilities for the Milwaukee-based financial security company.
“Northwestern Mutual was looking for a next-generation agency, one with superior integrated marketing platforms, strong digital media experience and a deep understanding of our brand, business model and industry,” says Nag Odekar, director, brand strategy and advertising, Northwestern Mutual. “With Olson’s thought leadership and unique strategic approach, we’ll pursue new strategies to highlight the company’s consistent strength and the value of its financial security products over the long-term.”
"We had a powerful edge in understanding Northwestern Mutual, because many of us at Olson— including me—are long-standing clients. In a sense, we've already been working together for years," says Kevin DiLorenzo, president, Olson. "We're looking forward to putting our strong financial pedigree and progressive marketing strategies to work to deepen the connection between Northwestern Mutual and its clients and prospects."
Northwestern Mutual has helped clients achieve financial security for more than 150 years. As a mutual company with more than $1 trillion of life insurance protection in force, Northwestern Mutual seeks to share its gains with clients and deliver consistent and dependable value to clients over time. Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments. Further information can be found at http://www.northwesternmutual.com.
