News

OLSON today announced it has been named agency of record for Chamilia, a privately held, personalized jewelry company with a focus on high quality bead products. OLSON will champion its branding and marketing initiatives.

"Chamilia is experiencing rapid international growth within the jewelry, gift and fashion accessory markets," said Chamilia's VP of Business Development/Partner Michael Flaherty. "OLSON quickly jumped to the top of our list when we started interviewing agencies. Their proven track record, brand building focus, entrepreneurial culture and people are the perfect fit for Chamilia."

"Like OLSON, Chamilia has an entrepreneurial spirit and passion for building community around a big idea, which has afforded them tremendous growth," said OLSON President Kevin DiLorenzo. "We are delighted they have chosen us as a brand creation partner to continue fostering their growth."

As a holistic partner, OLSON will touch nearly every aspect of Chamilia's marketing efforts, from packaging to digital experience. "We have quickly learned Chamilia is a brand with an impressive group of evangelists," said DiLorenzo. "It's a great opportunity for OLSON to foster storytelling around this product and grow that community."

Founded in 2001 in New York City by designer and VP of Creative Development Killian Reider and CEO Jeff Julkowski, Chamilia is now based in Minneapolis. The Chamilia brand of products allows the consumer to become the designer. Reider, a former designer at Ralph Lauren, oversees each and every design. Whether it's sterling silver, 14K gold, Italian Murano glass, Swarovski crystals, or a character from The Walt Disney Company, each handcrafted piece is unique and each bracelet a reflection of the consumer.