Yet Another New Hire at OLSON
Erin Tait Takes The Ad World By Storm Again
Erin Tait has joined Olson as a director and brand anthropologist in the agency's strategy group. For Olson, Erin will oversee all strategic work for new client Imation, and its Memorex, TDK Life On Record and XtremeMac brands.
Erin was previously a group planning director at Fallon, where she worked on PBS, BMW, Dyson and Nikon.
"Erin is a great Olson addition, with kilometers of experience (she's Canadian) and a track record of smart thinking on great brands," says Mark Bubula, Olson's strategy group director. "She's an important engine as our brand anthropology practice continues to gain altitude. And despite being Canadian, she can pronounce 'house' and 'about' properly."
Erin holds a BA in North American Studies from McGill University, Montreal, and has worked as a planner for other agencies, including McConnaughy Stein Schmidt Brown, Chicago; BBDO Toronto; and MacLaren-Lintas, Toronto. She has won Emmys, Effies and Lions and lives in a house full of boys.
