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Fifth Third Bancorp (NASDAQ: FITB) has selected Olson to handle its advertising and marketing communication services business. Fifth Third Bank, the nation's 13th largest bank by assets, awarded Olson the account after a national review.

"We continue to expand and invest in highly competitive markets and we need an agency partner with a track record of measurable results and impact," said Larry Magnesen, senior vice president and chief marketing officer for Cincinnati-based Fifth Third Bank. "We talked to a large number of well-regarded agencies with impressive financial service experience and we chose Olson because of its breadth of strategic and creative thinking. The agency also demonstrated a deep understanding of our overall goals and had a great passion and vision for enhancements to our media mix. They can execute both nationally and locally."

Olson's President Kevin DiLorenzo added, "Fifth Third is a dynamic bank and we're honored they chose us to help take them to new and exciting levels."

Olson is experiencing significant momentum with three big national wins in two short months. Olson was recently named agency of record for both Allen-Edmonds, a premium men's shoemaker and Starkey Laboratories, Inc., a leader in global hearing solutions.

"The energy at Olson is contagious," DiLorenzo said. "We are experiencing great momentum, and adding yet another Fortune 500 company like Fifth Third Bank to our client roster makes it that much more exciting."

Fifth Third Bank has 18 affiliates with more than 1,200 full-service locations in 11 states.