OLSON Named Agency of Record for Allen Edmonds
Allen Edmonds announced today that it has selected independent agency, OLSON, as its agency of record, following a national search. OLSON will be responsible for developing all integrated brand efforts for the Port Washington, Wisc.-based maker of men's premium footwear.
"This is an exciting time for our company. We've just collaborated with IDEO on our new retail store design and are now tapping OLSON to help further increase the profile of the Allen Edmonds brand," said Mark Birmingham, Allen Edmonds' president and CEO. "We were struck by the passion, energy and vision of OLSON, as well as their extensive experience and holistic approach to brand building."
"We were impressed with forward-thinking leadership at Allen Edmonds and honored to be selected as the agency that will help grow this venerable brand," said Kevin DiLorenzo, OLSON's president. "All you have to do to understand this brand is to see the talented, hard-working people handcrafting these shoes each and every day - of course, wearing the shoes makes you a believer, too. This is a tremendous company with an amazing story - we couldn't be happier to help tell it."
Founded in 1922, Allen Edmonds remains a privately held company. It's one of the last remaining shoe manufacturers with production operations in the United States.
