New Lee.com by OLSON
OLSON has Just Helped Lee Jeans with the Launch of a New Website
The most stressful situations in life include, of course, marriage, starting a new job, buying a new house, having a baby and finding jeans that fit.
OLSON has just helped Lee Jeans, and, dare we say, the world, with that last dilemma with the launch of a (insert sparkling list of complimentary adjectives here) new website, www.lee.com .
It's innovative and interactive, and creates a cool and fast online shopping experience. The site also opens the doors to Lee Jeans, and shows the designers and fit innovators behind the line to highlight the brand’s revitalization and commitment to style.
Not only does www.lee.com completely revolutionize the way we shop for pants, it also humanizes the experience, by connecting directly with the customer with a really cool series of documentary webisodes, "My Life in Lee," to highlight the core values of Lee and Lee customers.
The first, about Jodi Nelson, owner of Play it Forward Adventures, has just gone live. View it here. New webisodes featuring real Lee customers will post every few months, to give a valuable third-party endorsement for the authenticity of the Lee brand — and to showcase really cool people and their extraordinary lives.
Jodi's company, for example, plans travel combining volunteering abroad with outdoor adventure. This first "My Life in Lee" webisode highlights her work and play life all through the lens of a Lee customer.
The site has been live for several weeks. Conversion is up and early results are exceptional. "We're excited about the great initial release," says Liz Cahill, VP of marketing, Lee. "We're looking forward to continuing the strategic and innovative plans that OLSON has in mind ongoing as we continue to innovate with the Lee site."
