Ratzky Was So Cal. Now He's So Minn.
New Interactive Director Flees California for Olson
Olson has hired former Yahoo! senior director of agency development, Paul Ratzky, to head the agency's interactive division. He will oversee innovation and strategy for all of Olson's interactive and digital marketing services.
Before Yahoo!, Ratzky was engagement planning director at Team One/Saatchi, where he led digital strategy for Lexus Automobiles for 10 years. He also served as vice president, interactive director at Think New Ideas and at Ketchum Communications, all in Los Angeles. He holds a degree in journalism and political science from the University of Southern California, Los Angeles.
"Olson is an exciting place to be, and I couldn't wait to get started," says Ratzky, Olson's new interactive director. "It truly offers holistic marketing - it isn't a digital-only agency, nor is it a company overcoming ingrained years of traditional marketing. This place is something different altogether. Independent and non-traditional. And that's refreshing."
"Well, Paul's obviously a find. He has years of experience in the interactive and digital realms, and he's a good communicator. Those two things don't always necessarily arrive together in one package," says Kevin DiLorenzo, president, Olson. "Of course, he's never lived outside of LA before, so we'll have to watch him carefully for signs of frostbite."
