The Think Room
Five Questions for Niche Media’s Susanna Negovan
By Rachel Gillman, Monday, January 30 2012 in Five Questions
The lines between media and marketing have never been blurrier, and few people can attest to that with the perspective of Michigan Avenue editor Susanna Negovan. Comments
How I Got Bruce Springsteen to Follow Me On Twitter
By Jeremy Mullman, Friday, January 13 2012 in POV
What the World's Largest Fake Springsteen Twitter Feed Says About Social Media Comments
Lose the Corporate Speak in the New Year
By Jeremy Mullman, Wednesday, December 7 2011 in Free Advice
Kudos to Harvard Business Review Contributor Dan Pallotta for a very funny, very necessary diatribe on the epidemic of business gibberish Comments
Free Advice for Occupy Wall Street
By Bryan Specht, Tuesday, October 25 2011 in Free Advice
While we’re quite sure that corporate-world concepts like branding, marketing and messaging are the last things you’re thinking about at the moment, we’d strongly suggest you start soon if you want your movement to hold together and succeed. Comments
Eventually, the Lampshade Must Come Off
By Jeremy Mullman, Friday, October 14 2011 in POV
There wasn’t much shock in the advertising business this week when news hit that DDB and Bud Light had finally parted ways after 30 successful years together. Comments
It’s Not Where the Story Starts, But How It Travels
By Jeremy Mullman, Tuesday, September 20 2011 in POV
There’s a terrific story in this week’s Ad Age about how PR specialists are increasingly targeting journalists with large Twitter followings in outreach efforts Comments
