The Think Room
Archive for Jeremy Mullman
How I Got Bruce Springsteen to Follow Me On Twitter
By Jeremy Mullman, Friday, January 13 2012 in POV
What the World's Largest Fake Springsteen Twitter Feed Says About Social Media Comments
Lose the Corporate Speak in the New Year
By Jeremy Mullman, Wednesday, December 7 2011 in Free Advice
Kudos to Harvard Business Review Contributor Dan Pallotta for a very funny, very necessary diatribe on the epidemic of business gibberish Comments
Eventually, the Lampshade Must Come Off
By Jeremy Mullman, Friday, October 14 2011 in POV
There wasn’t much shock in the advertising business this week when news hit that DDB and Bud Light had finally parted ways after 30 successful years together. Comments
It’s Not Where the Story Starts, But How It Travels
By Jeremy Mullman, Tuesday, September 20 2011 in POV
There’s a terrific story in this week’s Ad Age about how PR specialists are increasingly targeting journalists with large Twitter followings in outreach efforts Comments
The Greatest Press Release Ever Written
By Jeremy Mullman, Thursday, August 25 2011 in POV
I don’t mean to brag, but last month, I wrote and distributed what may be the greatest press release ever written. Comments
Entenmann’s “Crummy” Tweet Offers Stark Reminder for Brands and Agencies to Keep Up With Current Events
By Jeremy Mullman, Wednesday, July 6 2011 in Free Advice
The latest cringe-worthy corporate social media gaffe comes courtesy of the Entenmann’s bakery brand, which unwittingly compared bingeing on donuts Comments
