How Olson Got Super Ready

A behind the scenes look at the new Supercuts campaign

Sweaty palms. Dilated pupils. Nervous pacing.

Our actor exhaled loudly. He seemed equally excited about the swaying bridge we were standing on as the bungee cord attached to his chest.

“It’s awesome. I did it twice earlier this week,” said our director (Luis Peña from World War 7). The actor didn’t look convinced. So Luis whisked off his jacket and after being quickly harnessed up, he was flying through the air like a spider monkey in Whistler, BC.

Bungee Jumping

When you’re a brand like Supercuts that gets people feeling sharp, clean and ready to live life to the fullest, you better live life to the fullest.

This is just a glimpse of how we began to bring Supercuts’ “Super Ready” campaign to life late last year. In our time together, our clients, talent, production partners and our team became a tight-knit family. That is, a family that does typical family activities like diving off of a 20-foot cliff, traversing through snowy ravines in a helicopter, swimming with turtles and zip-lining through the jungle. 

Bike Riding

The videos were shot primarily in Hawaii and Vancouver, which brought their own flavors to the production. Vancouver’s relentless fog and incredible coastline paved the way for our trip to Hawaii, where our time began with a traditional Hawaiian Kahu (priest) blessing our shoot with the professional aloha spirit of laughter, enjoyment and love. In fact, the same priest blessed the Jumanji shoot (which was taking place in Honolulu at the exact same time). Alas, we didn’t get to hang out with The Rock and Kevin Hart.

We learned a few other things along the way.

  1. Dropping for a quick set of 20 push-ups is the perfect way to get energy for the day.
  2. Putting someone in a 40-degree waterfall with no shirt on is a great way to get a genuine reaction.
  3. Morning yoga poses (while eating breakfast sandwiches) can help you stay warm at high elevation.
  4. When you hear the passenger van driver has good music, always ask him to play the good music.
  5. When in Rome Hawaii, do as the Romans do not honk your horn at other drivers.
  6. Teams that cliff dive together, make great work together. 

As the weather gets warmer, we’re very excited to share the fruits of our partnership with Supercuts. Speaking of fruits—quick local tip if you’re ever in Hawaii—if you see someone opening a durian fruit, it does smell just as bad as you heard it did.

Check out our new spots below:

Spot 1:

Spot 2: