The Think Room
Archive for POV
How I Got Bruce Springsteen to Follow Me On Twitter
By Jeremy Mullman, Friday, January 13 2012 in POV
What the World's Largest Fake Springsteen Twitter Feed Says About Social Media Comments
Eventually, the Lampshade Must Come Off
By Jeremy Mullman, Friday, October 14 2011 in POV
There wasn’t much shock in the advertising business this week when news hit that DDB and Bud Light had finally parted ways after 30 successful years together. Comments
It’s Not Where the Story Starts, But How It Travels
By Jeremy Mullman, Tuesday, September 20 2011 in POV
There’s a terrific story in this week’s Ad Age about how PR specialists are increasingly targeting journalists with large Twitter followings in outreach efforts Comments
The Greatest Press Release Ever Written
By Jeremy Mullman, Thursday, August 25 2011 in POV
I don’t mean to brag, but last month, I wrote and distributed what may be the greatest press release ever written. Comments
Don’t Sell Solutions to Problems Consumers Don’t Know They Have
By Jennifer Lange, Thursday, August 11 2011 in POV
You’re a Google fan and use it every day, so why weren’t you using Google Health to organize your health information in one easily accessible place online? Comments
Doing Good and Selling Well Aren’t Mutually Exclusive
By Jennifer Lange, Wednesday, July 20 2011 in POV
"Corporate America doesn’t do personal passion well.” That assessment from Minneapolis-based writer and hip-hop artist Dessa lodged itself in my mind at a panel discussion on social innovation and community exchange Comments
