The Think Room

This video explaining the viral marketing campaign created for The Dark Knight is an example of creating social circles for a common cause. It's ingenious, even if it is all make-believe to promote a movie. I first saw this at Cannes this year. It won Grand Prix in Cyber, and it's utterly brilliant in every detailed way.

http://www.youtube.com/watch?v=1pd74It-yVo

-Sam Saunders, Associate Creative Director, Writer