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Doing Good and Selling Well Aren’t Mutually Exclusive

By Jennifer Lange, Wednesday, July 20 2011 in POV

Image: Blog: Pepsi Refresh

"Corporate America doesn’t do personal passion well.” That assessment from Minneapolis-based writer and hip-hop artist Dessa lodged itself in my mind at a panel discussion on social innovation and community exchange  Comments

Tags: community relations, PR, Corporate America, social innovation , community exchange , Pepsi, Pepsi Refresh Project, New York Times, advertising

Field Notes on American Life: Be Good

By Kate Barrett, Monday, July 26 2010 in Field Notes on American Life

Image: FNAL_week 2

I’ve been rehashing a debate from my days in graduate school: What explains goodness in the world? Why are we nice to each other? When does this fail? How do we inspire more compassion?  Comments

Tags: New York Times, brand anthropology, dirty water, dating cards, Harvard, Mad Men

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