The Think Room

Archive for PR

How I Got Bruce Springsteen to Follow Me On Twitter

By Jeremy Mullman, Friday, January 13 2012 in POV

Image: Blog: Springsteen

What the World's Largest Fake Springsteen Twitter Feed Says About Social Media  Comments

The Greatest Press Release Ever Written

By Jeremy Mullman, Thursday, August 25 2011 in POV

I don’t mean to brag, but last month, I wrote and distributed what may be the greatest press release ever written.  Comments

Doing Good and Selling Well Aren’t Mutually Exclusive

By Jennifer Lange, Wednesday, July 20 2011 in POV

Image: Blog: Pepsi Refresh

"Corporate America doesn’t do personal passion well.” That assessment from Minneapolis-based writer and hip-hop artist Dessa lodged itself in my mind at a panel discussion on social innovation and community exchange  Comments

In Ignoring Cannes, PR Shops Keep Focus Where It Belongs: On Clients

By Jeremy Mullman, Tuesday, June 28 2011 in POV

Image: Blog: Cannes

This week’s Advertising Age contains a number of dispatches from Cannes, and among them is a rather concerned-sounding piece  Comments

Red Cross Burns Facebook Photos, Raises Awareness

By Jeremy Mullman, Wednesday, March 9 2011 in Uncategorized

Image: Blog: Red Cross

With people increasingly treating their Facebook pages as their online homes, the American Red Cross (a Pro Bono Dig client) is betting that torching their most precious virtual belongings  Comments

Free Advice for Jay Cutler

By Jeremy Mullman, Tuesday, January 25 2011 in Free Advice

Image: Jay Cutler

RE: Your public-relations crisis  Comments

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