The Think Room
Archive for marketing
Free Advice for Occupy Wall Street
By Bryan Specht, Tuesday, October 25 2011 in Free Advice
While we’re quite sure that corporate-world concepts like branding, marketing and messaging are the last things you’re thinking about at the moment, we’d strongly suggest you start soon if you want your movement to hold together and succeed. Comments
Field Notes on American Life: Listen Up!
By Kate Barrett, Friday, July 29 2011 in Field Notes on American Life
I have to admit it. For the past few months, I’ve spent my Tuesday evenings glued to the television watching The Voice, Comments
Field Notes on American Life: What Marketers Can Learn from bin Laden
By Kate Barrett, Wednesday, July 6 2011 in Field Notes on American Life
In an increasingly noisy and fragmented world, sameness is a form of camouflage. That’s a good thing if you’re a mass murderer trying to avoid capture, like Al Qaeda Chief Osama bin Laden Comments
Five Questions for Lewis Lazare
By Jeremy Mullman, Thursday, June 30 2011 in Five Questions
Veteran media and marketing columnist Lewis Lazare parted ways with the Chicago Sun-Times in March following an 11-year run with the paper that saw him become among the final advertising beat Comments
Field Notes on American Life: Rites Gone Wrong
By Kate Barrett, Thursday, June 23 2011 in Field Notes on American Life
It’s June, so that means one thing in my neighborhood: graduation season, the time to celebrate the transition from child to adult, from dependence to independence. Comments
Political Triangulation Can Work for Marketers and Brands
By Bryan Specht, Monday, February 7 2011 in Uncategorized
President Barack Obama’s widely praised State of the Union speech capped an impressive resurgence for the 44th president, whose approval ratings now stand around or above 50% in most polls after a year sagging well below that. Comments
