The Think Room
Archive for social media
How I Got Bruce Springsteen to Follow Me On Twitter
By Jeremy Mullman, Friday, January 13 2012 in POV
What the World's Largest Fake Springsteen Twitter Feed Says About Social Media Comments
It’s Not Where the Story Starts, But How It Travels
By Jeremy Mullman, Tuesday, September 20 2011 in POV
There’s a terrific story in this week’s Ad Age about how PR specialists are increasingly targeting journalists with large Twitter followings in outreach efforts Comments
Five Questions for NBC News Correspondent Kevin Tibbles
By Rachel Gillman, Wednesday, July 13 2011 in Five Questions
As a correspondent for NBC’s Today Show and a regular contributor to NBC Nightly News with Brian Williams, Chicago resident Kevin Tibbles contributes to the highest-rated morning show and evening newscast in the country. Comments
Entenmann’s “Crummy” Tweet Offers Stark Reminder for Brands and Agencies to Keep Up With Current Events
By Jeremy Mullman, Wednesday, July 6 2011 in Free Advice
The latest cringe-worthy corporate social media gaffe comes courtesy of the Entenmann’s bakery brand, which unwittingly compared bingeing on donuts Comments
Five Questions for Lewis Lazare
By Jeremy Mullman, Thursday, June 30 2011 in Five Questions
Veteran media and marketing columnist Lewis Lazare parted ways with the Chicago Sun-Times in March following an 11-year run with the paper that saw him become among the final advertising beat Comments
Changing the World with Our Own Pushcart
By John Olson, Thursday, March 10 2011 in POV
Back when, in the misty days of yore, we used to make grand pronouncements. Advertising is dead, we’d say, biting the hand, or at least the budget line item, that fed us. “So what are you then?” folks would ask. Comments
