The Think Room
Archive for strategy
Entenmann’s “Crummy” Tweet Offers Stark Reminder for Brands and Agencies to Keep Up With Current Events
By Jeremy Mullman, Wednesday, July 6 2011 in Free Advice
The latest cringe-worthy corporate social media gaffe comes courtesy of the Entenmann’s bakery brand, which unwittingly compared bingeing on donuts Comments
Field Notes on American Life: Beyond Words
By Kate Barrett, Friday, June 10 2011 in Field Notes on American Life
As a writer (and I use that term loosely), I occasionally find myself obsessed with crafting the perfect narrative. Worrying about every word. Debating the structure of a specific sentence. Comments
