Design

Philosophy

There is little more sacred to a brand’s community than its symbols, artifacts and language. So it only follows that, to us, no discipline is more powerful than design. And more than just making things look aesthetically stunning, we design from meaningful insights gathered through Olson Brand Anthroplogy^SM. We keep the products, logos, identity systems, and online and in-store experiences that we create more relevant to the communities we’re talking to.

Experience

Through our modern philosophy of brand design, we’re fueling the rise of regional entrepreneurial companies like Phillips Distilling to international shelf space and demand; making CPG giants like General Mills relevant in a social media world; helping redefine the Country Inns & Suites By Carlson experience and exploding the online presence of Target.  We're even driving the new corporate identity for Fortune 500 companies like Land O’Lakes, Inc.