PR

Philosophy

Public relations is no longer just about generating a stack of media clips and pushing out messages to the masses. It’s also about inviting people to become part of a brand and directly connecting with them in myriad ways that fit their lifestyles and their personal networks. Today, winning brands reach people by “narrowcasting” through experiential marketing, user-generated content and social media‚ thereby empowering communities with new forms of social currency. To us, PR is at its finest when the end result is accelerating word of mouth and creating brand loyalists.

Experience

Our PR team is a passionate, curious bunch with an entrepreneurial spirit and an unquenchable desire to connect with brand communities in creative ways. But we're not talking creativity for creativity's sake. Our end products are based on strategic creativity anchored by insights and designed to reach specific communities, resulting in nontraditional campaigns that do a whole lot more than raise awareness. In our experience in working with the nation's top brands, we've earned some major hardware for our clients, including SABREs, Silver Anvils, Bulldogs, IABC Gold Quills and PRSA Classics.