News

And This Country Loves Olson.

After a national competitive search, Country Inns & Suites By Carlson^SM, a leading, mid-scale hotel brand of Carlson Hotels Worldwide, has chosen Olson, Minneapolis, as its agency of record. Olson will develop and implement marketing efforts in the United States and Canada on behalf of the brand, including marketing strategy, print and broadcast advertising.

"We held a national search to find an agency that would best represent our brand and communicate its positioning and personality, and found it here, right in our backyard," says Steve Mogck, executive vice president and chief operating officer for Country Inns & Suites. "Olson's strong capability for out-of-the-box localized advertising and in-hotel integration fit very well with the strategic direction Country Inns & Suites would like to pursue."

"We're thrilled to be a part of the future of Country Inns & Suites By Carlson," says Kevin DiLorenzo, president, Olson. "This brand is special; it has a warm and caring service culture that inspires guest loyalty. When you walk into a Country Inns & Suites hotel, the residential-style architecture, home-like interior and welcoming service help you really feel like you're home. And that's what Olson's going to emphasize."

Country Inns & Suites By Carlson® is an expanding, successful, mid-tier lodging chain with more than 465 locations worldwide. Founded in 1987, this innovative lodging concept has locations in the United States, Canada, Mexico, Costa Rica, Panama, India, Austria and Germany. Country Inns & Suites By Carlson is part of Minneapolis-based Carlson Hotels Worldwide, whose operations also include Regent Hotels & Resorts; Radisson Hotels & Resorts®; Park Plaza® Hotels and Resorts and Park Inn®. For reservations and information, visit www.countryinns.com or call toll-free 1-800-456-4000.