University of Minnesota

Driven To Discover 2011

The University of Minnesota is on an inspired mission: to become one of the top 3 public research institutions in the world. For the past few years, we've helped clarify this mission with the general public and community leaders at large. The equally inspired creative platform we've used to bring this mission to life? Driven to Discover. Our latest campaign gets to the root of why we are Driven to Discover. Because there are countless problems that need solving. Because there are communities in need of life-changing ideas. Because the University of Minnesota is up to the job.