To engage in the growing online travel conversation we helped Country Inns & Suites establish a presence on Facebook, Twitter and develop their new blog, Talk of the Country. Constructing the elements was the easy part, making them useful and giving consumers a reason to return represented the challenge. By aligning content with Country Inns & Suites' new brand identity we helped form the structure for an ongoing two-way dialog with consumers, communicating relevant, action-oriented information and heightening a consumer's level of connection with the brand.