Country Inns & Suites By Carlson

Before taking "I love this country" national, Country Inns & Suites wanted to get its employees saying, "I love this campaign." We decided that a full Country Day experience, from start to finish and head to toe, would make believers out of their employees. For one day, we literally took over headquarters and brought to life the truly special aspects of their hotel and breakthrough campaign. It worked. Excitement buzzed throughout the company and the work launched with added momentum thanks to the support of the entire Country Inns & Suites family.

Internal Launch

Elevator Cling