Target
Liberty of London
Liberty of London has an esteemed heritage and loyal following, but had previously been unavailable in the U.S. The launch of Liberty of London for Target heralded one of the largest limited-time-only collections Target has executed. The collection contained more than 300 product types across nearly every category within the store. The online experience, including a Patternality Quiz on Facebook, a boutique on Target.com announcing the collection and numerous StyleBoutique posts, tweets and online banners, contributed to the collection selling out in most categories on Target.com in a few hours.
Liberty of London
