Is there a community of sophisticated and non-hippie, organic vodka drinkers who aren't being served? With Prairie Organic Vodka, we set out to prove that yes, such a crowd exists. And they are thirsty. We helped Phillips Distilling launch a new luxury organic vodka brand and created an entirely new social circle in the process. Not to mention how well the campaign performed. Case sales came in 47% above goals, and our 26 million media impressions more than doubled launch forecasts.