Fifth Third Bank
Don't Be That Guy
Getting the attention of teens and college students isn't easy, just ask their parents. As social circles go, theirs is a double-reinforced concrete perimeter with razor wire on top. So, how did we talk to them about banking? Enter Kyle—and "Don't be that guy." The results? A 27% increase in Student Banking accounts opened and a growing circle of money-wise kids.
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Other Fifth Third Bank work
Student Banking
Checking Package Campaign
Break The Chain
The Things We Do For Dreams
